I was talking to my son about overcoming writer's block this morning (he was struggling with a school assignment) and I realized that his challenge is one I hear from my product creation masterclass clients and newsletter subscribers. How do you deal with it when you just can't think of anything to write?
Two Tips For Breaking a Block
Stream of Consciousness Writing
This is what I recommend to my son and to clients working on an ebook or website content. Just open a document in Word or similar and start typing what's on your mind. For example:
“I had eggs for breakfast this morning, would have liked cereal but eggs are good for me. Now I'm supposed to be typing a daily email and I have no idea what to type, my mind is off in a million places, like at the car dealership test driving a new car that I really wish I could buy…”
Essentially this breaks the block because you're writing. You just skip a line and start typing what you need to type (like this daily email!) and let the words keep flowing.
Keep a Notebook of Ideas
This works very well for things like daily emails and content articles. As you go through your daily life you'll see things that inspire you, that make you think “I should write about that!” Jot those things down in a little notebook. If you're at a bookstore, you might get ideas from books in your niche, or from magazine covers in your niche. Things in your life (like my conversation with my teenage son) might inspire ideas. People will send questions to you – copy good ones into an idea file and use them to inspire content in the future.
Each of these tips works in different ways – one immediately, and one becomes as an asset that you build and can refer to again and again. Both help you overcome and just start writing (or recording, filming, etc. – Just start talking and hit “record” once you feel warmed up =D).
P.S. Are you having trouble creating a product? Check out the Product Creation Masterclass where I cover, step-by-step, how to find a concept, outline your product, and actually get it written and recorded. Then I show you how to write the sales letter for your product (this is actually a 30 minute recording where I write a letter live and talk you through the entire process!). It's a great fit if you're struggling with any step of product creation.