Profitable Keyword vs Passion: Which is More Important?

When you get started making an online business you hear a lot of different things.  The advice comes from all different directions and on any number of topics.  There are so many ways to make money online!  Two of the most common things to hear are “follow your passion” and “it just takes good keyword research and a niche.”

Which one of these do you pick?

They seem at odds — do you follow your interests and passions, or do you just go to where the money is?

Show Me The Money!

It's an overused phrase, but it sure is a good one.  You want to make money — preferably passive income that keeps working for you long after you've stopped working hard to make it.  You want your business to show you the money!

Doing keyword research based solely on how profitable something is makes a lot of sense when you think about it from this viewpoint.  You want to make money, so you're going to pick a topic that you know makes money!

It's Got to Have Passion

Of course, you also want to do something you're interested in.  Is it really worth slaving day after day, month after month, year after year over something that you really don't enjoy?

How are you even going to build a business around something that you don't enjoy?  Is it possible?  Surely people do it every day, but how fulfilling can it truly get?

Strike a Balance

What's important is that you balance things.  There are always going to be needed services that it's hard to get passionate about — how many people truly feel passionately inspired to be dry cleaners?  But if you want to build a business and see it through the early months (years) of scaling it up, building systems, and seeing a profit, you should be interested in it.

How can you do that and still make money?

Write down what you're interested in.  Don't stop there, though.  Write down what your problems are!  What are the top 6-7 things you're interested in?  What are the top 6-7 problems you're facing?

There's your jumping-off position, your starting place.  Start narrowing down those topics.  Research them.  If you have the interest, somebody else does, too.  If you have the problem… yep, somebody else does, too!

Take a look at what others are doing in your areas of interest and with your problems.  What solutions are out there?  What online businesses are built around them?  Are people pulling in passive income from this?

Don't be afraid of a little competition… if other people are making money, you can too.

Now you have a solid foundation for your research — based on something that relates to you, personally.  You'll be able to keep going with this project much more easily than if you just picked something for profit.  At the same time, however, you've built a pool of possible topics so you can select the most profitable one to build a business around.

A Foundation

Make that interest a small niche site to learn the ropes of passive income.  Or, realize you hit a winner and scale it up into a solid authority site.  Build out a mailing list.  Create a product.  You'll figure out what to do with it and plan the next profitable steps to your journey.

By the way, if you're interested in getting more information on how to profit from your passions (and how to know when your passion is profitable), Site Build It's system is the best I've seen.  It guides you, step-by-step, through sorting through your own unique interests (and problems) and figuring out which one you can scale into a rock-solid business.  Click here to get more information on how it can work for you.

Photo by bikehikedrive


I'm a wife and mother who loves working online. This is my little home on the web. I run Milk and Mud to share what I'm discovering as I run my own business and explore personal development.

Day Twenty Two - January 22, 2012

[…] Wrote Profitable Keyword vs Passion: Which is More Important? […]

Comments are closed