I had an idea for the niche that I wanted to dig into with this little test site. I'm already in the natural fertility niche, and this was a spin-off of that niche that I'd toyed with already and gotten some good response to. I wanted to take it further and create a stand-alone site that could really delve into it.
The first thing I needed to do, though, was keyword research.
Passion vs. Profit
I've covered this fully in my post on Profitable Keywords vs. Passion but I want to mention it again here. It's really important, in my opinion, that you target a niche where you at least have some interest.
Now, it's possible you'll have an outsourced worker doing a lot of the content creation and marketing of your site for you. That's just fine. I want to get to the point where outsourced workers are doing essentially all of my backlinking. But there's a good chance that you're going to write at least some of the content. Even if you're not writing a word, you want to know that your site is providing value to your target audience.
So I do think it's important that a measure of interest come into your work.
That said, look for the profitable spin on your subjects of interest. What do people who are interested in your niche need? How can you help them get what they need? What information can you give them?
Help people in a way that they need to be helped… you can best do this in an area you're passionate about.
Use this brainstorming as a jumping-off point.
Work Those Keywords
I had an idea for my site, but I needed to see if it panned out financially. I followed the exact steps that I show you in my keyword research video, so check that out when you have the time. I walk you step-by-step through my research in a particular niche (and come up with two possible site concepts!)
I used those steps to go through keywords and verify that the niche I was looking into would be profitable. I also got a great idea for exactly what phrases people were looking for in the niche.
I was surprised by some of what I found, so it was good to get a feel for what people were really after. It also helped a rough plan for my site start to form in my head. I'll go through this more in-depth when I detail the content creation for the site.
One thing I found frustrating with keyword research was how many topics came up that were related to women who were already pregnant (my niche is targeting them before they get pregnant). Some of Market Samurai's filters and options really helped cut down on these irrelevant searches, so I was glad I was using a fully-featured tool. (You'll see me use some of these options on the video)
Products Here and Products There (Products… Everywhere!)
At this point I had a topic I was interested in, and I knew it had the search numbers to back it. I also know that there are a couple of well-established sites in the search engines but I feel pretty confident I can get myself into the top three and eventually #1 🙂
So the next thing was to figure out if people were really paying for this information. See, this is a topic that I can really help somebody find out information on, but I've done a lot of research on it. I've dug through a lot of stuff, and well, I've spent a lot of time organizing things. I want somebody who values my time and efforts enough to pay for it.
So, off I went to check out the money aspect:
- Books on Amazon for sale? Check!
- Products on Clickbank for sale? Check! (good gravity and sales are important, too… Check!)
- Related products? Check!
There are physical products used by women in this niche, which I can recommend. One of my top affiliate merchants in my fertility niche has some products that can cater to these women. It's always great to know I can use a merchant that provides great products, offers a good commission, and pays their commissions!
This little niche market isn't a huge, booming market like weight loss… but it's definitely making money through information products and physical products.
Can We Start a Dialogue?
One final check for me before I solidified this niche as my site concept. I went and checked out forums.
People often say look and see if you can find forums to verify that there's traffic and interest. I knew that from my research above. The gold I mine in the forums is further information on exactly what my visitors are going to be looking for when they hit my site. Forum “hot topics” are exactly the gold I want.
You can also check out Twitter, Facebook, etc. – the social media sites to see what you can find. But this niche is a niche that women and families tend to be very private about, so they're much more likely to use a private forum dedicated to the niche than social media. Think about which fits your niche better.
Okay, so all of this research yielded me a nice niche where I have some interest. The numbers and sales potential back it up.
Please note I'm planning on making my own product funnel for this niche. I will serve some Adsense on the site, but it's not “made for ads” — it's made to sell my own products and funnel into my own back-end system 🙂 So I didn't really look too much at ad yields, other than as an overall traffic measure.