Search Engines and Traffic on the Web
How do people get to your site? Some may come via word of mouth, your business cards, or advertisements you run locally. But most online visitors get where they are going through links.
The all-powerful link instantly transports your visitor from somebody else's website to yours. And the all-mighty search engine result delivers your visitor straight from their own search
You want links from other sites, and you really, really want the search engines to rank you highly. But how can you get these things?
A well-designed linking program is the perfect way to get links from other sites to yours. When we work on your design project I'll take you step by step through setting up a linking program
Catching the Search Engine Spiders
To get the search engines you need to start with your visitors. Write content for them. Make it clear, easy to read, and informative. Content that pleases your visitors also pleases the little spiders crawling your personal corner of the web
I'll work with you to make sure your text is well-written and effective for your site visitors
The basis for your text will come from your business and interests. What information do you need to convey to your visitors? This is the perfect start
The next step will be finding out what your visitors want. As we design your site we'll use trusted tools such as Word Tracker to find out what visitors are searching for related to your content. Then we'll optimize your site for your visitors and your business
Understand that so far? Guess what, you almost have those little spiders in your web! Nobody knows exactly what makes the spiders choose which sites are the highest, but there are known ways to enhance your standings in the search engines
Pulling it Together
Your clear, visitor-friendly and informative content is the first step. Our research of your niche is the second step. And the third step is to use headings, keywords, and emphasis in intuitive ways the search engines look for and approve of. Don't forget that linking program, either.
Feeling overwhelmed? Don't worry - I'll guide you through the process as we get started. It will become second nature to you. Don't want to dive in so deep? Let me take care of the content for you with my copy writing services.